Dawn McCown

Dawn McCown, MIA, is currently a Senior Communication Advisor at AED. She has twelve years of experience developing and implementing communications and marketing strategies for global organizations in Asia and Africa. Mrs. McCown specializes in adapting private sector marketing and advertising practices to the needs of social marketing and communications for public health. Her advertising career culminated in her role as Senior Regional Media Manager for Leo Burnett in Asia, where she managed strategic communication strategies and developed the local capacity of Leo Burnett agencies across Asia. Since leaving the world of advertising, Mrs. McCown has managed the development and design of social marketing and community-based distribution programs; developed and implemented HIV, family planning, MCH, malaria, guinea worm, and avian influenza BCC campaigns; written several HIV training curricula; developed branded communications for condom, oral contraceptive, water purification tablet, and ITN social marketing campaigns; conducted communication workshops and trainings; and worked closely with numerous local NGOs, multi-lateral organizations, donors, and governments on strategic communication initiatives across Africa.

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