Since 2005, the AED Center for Global Health Communication and Marketing has been working under two TASC2 Media IQC task orders to help combat Avian Influenza (AI) in Southeast Asia. The Center has been assisting the USAID Missions in Vietnam, Cambodia and Lao PDR to develop and implement behavior change communication activities related to prevention and control of avian flu, as well as outbreak response in those countries. This has involved a multi-channel effort in partnership with FAO and a team of international and Southeast Asian regional partners to create awareness among small farmers of AI risk behaviors, practical preventive measures, and appropriate responses to animal or human cases. It has also led to the creation of an unlikely AI prevention spokesperson, “SuperChicken.” The “spokesbird” is called “SuperMoan” in Cambodia, where he was created during an AED workshop with government officials. SuperMoan, a broad-breasted rooster with a familiar red cape and strong opinions about healthy behaviors, has appeared in public service announcements, on posters, and in booklets where he demonstrated the “hows” to preventing the avian influenza virus from appearing and spreading.