Ghana Sustainable Change Project (2004 - 2009)

The five-year Ghana Sustainable Change Project (GSCP), funded by USAID, focuses on improving the health of Ghanaians through state-of-the-art communications and social marketing initiatives. The project supports the USAID mission's health programs in the areas of child survival, maternal and reproductive health, and HIV/AIDS. AED works to build the capacity within public and private sectors to develop communication strategies and to implement effective behavior change activities that sustain desired health behaviors. Family planning commodity distribution shifted to the private sector under the guidance of GSCP staff. GSCP is working in 30 districts, located in seven of the 10 regions of the country.

Health Areas
Child Survival, Family Planning/Reproductive Health, HIV/AIDS Prevention and Care.

Behavior Change Strategies or Processes
Advocacy / Policy Change, Behavior Change Communication, Social Marketing, Commercial & Private Sector Partnerships.

Project Director
Jill Randell

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