Malawi Saving Newborn Lives (2002 - 2003)

Working with Save the Children's Saving Newborn Lives (SNL) program, AED helped to raise awareness about the critical need for improved neonatal care in Malawi. AED assisted SNL in the development and finalization of the BCC strategy and in developing appropriate messages and materials to promote select behaviors. The behavior change strategy involved community-based organizations in educating families about the importance of antenatal care for pregnant women, preparation for clean deliveries, and care of the newborn.

Health Areas
Child Survival.

Behavior Change Strategies or Processes
Behavior Change Communication, Social Marketing.

Project Director
Mark Rasmuson

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