Center for Private Sector Health Initiatives.
The mission of the Nepal Social Marketing and Franchise Project (N-MARC), a Private Sector Program (PSP) Task Order led by AED, is to increase the availability and sustained use of family planning (FP), maternal and child health (MCH), and HIV/STI prevention products and services in Nepal. N-MARC is forming local public-private partnerships that will develop and expand the reach of health products and services that will include condoms, long and short-term contraceptives, clinical family planning and sexual health services, diarrhea treatment products, and other products and services that can improve public health.
AED’s central partner under N-MARC is the newly formed local “Partnership for Nepal Social Marketing and Franchising” (the “Partnership”), which currently comprises two key organizations, the Nepal Contraceptive Retail Sales (CRS) Company and the Nepal Fertility Care Center (NFCC). These local partner organizations have distinct, complementary roles with respect to social marketing of health products and social franchising of clinical health services. To complement social marketing efforts, a host of leading commercial companies is teaming with N-MARC to achieve sustainable health marketing initiatives. In addition, given the link of behavior change to sustainable health marketing and improved health outcomes, N-MARC is also working with a range of NGOs, community-based organizations (CBOs), and other USAID projects in coordinated behavior change efforts. Finally, as no private sector health initiative can succeed without government cooperation, N-MARC is teaming with the public sector to create and strengthen public-private partnerships.
Family Planning/Reproductive Health,
HIV/AIDS Prevention and Care,
STI Prevention.
Behavior Change Communication,
Social Marketing,
Commercial & Private Sector Partnerships.
Project Director
Reed Ramlow
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