Tools & Publications - Communication for Child Survival - AED Center for Global Health Communication and Marketing

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Communication for Child Survival

Authors: Mark Rasmuson, Renata Seidel, William Smith
Tool Type: Methodological Tool
Topics: Handwashing/Hygiene, IMCI - ARI, IMCI - CDD, IMCI - General, Immunization, Nutrition - Breastfeeding, Nutrition - General, Primary Health Care-General
Strategies: Social Marketing

This manual presents a systematic public health communication methodology for child survival programs. The manual provides: a detailed description of public health communication and its role in child survival; a discussion of social marketing, behavior analysis, and anthropology, three disciplines which have significantly influenced public health communication; and methods for assuring the continued application or "institutionalization" of a public health communication strategy.

Available Downloads

Communication For Child Survival - Front Matter (1 mb)

Communication For Child Survival - Pages 1-33 (13 mb)

Communication For Child Survival - Pages 34 - 64 (10 mb)

Communication For Child Survival - Pages 65-97 (12 mb)

Communication For Child Survival - Pages 98-144 (18 mb)

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