Tools & Publications - Social Marketing Lite - AED Center for Global Health Communication and Marketing

Tools & Publications

Strategies

» Advocacy / Policy Change
» Behavior Change Communication
» Commercial & Private Sector Partnerships
» Community Mobilization
» Interpersonal Communication / Counseling
» Social Change
» Social Marketing

Planning and Research

» Analytic & Planning Frameworks
» Formative Research
» Monitoring and Evaluation

» Display all Tools & Publications
» Download Adobe Acrobat Reader

Photo by AED

Social Marketing Lite

Authors: William Smith
Strategies: Social Marketing

This collection of articles on issues, themes, and case studies of social marketing details how "thinking like a marketer" can be of use to social change programs. The collection includes specific examples on HIV/AIDS and education sector reform.

Available Downloads

Social Marketing Lite (757 kb)

[ Back to the top ]