Tools & Publications - Strategies for Promoting Vitamin A: Production, Consumption & Supplementation - Four Case Studies - AED Center for Global Health Communication and Marketing

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Strategies for Promoting Vitamin A: Production, Consumption & Supplementation - Four Case Studies

Authors: Margaret Parlato, Peter Gottert, Jose Rafael Hernandez, Lonna B. Shafritz, Thomas K. Reis, Renata E. Seidel, Sartono, Sudaryono, Anne Palmer, Will Shaw, Cynthia Green
Tool Type: Case Study (Project or Country)
Topics: Nutrition - Micronutrients/Vitamin A
Strategies: Social Marketing

The four case studies included in this publication illustrate how communication programs can be designed to improve vitamin A status in different contexts by applying the principles of behavioral science and social marketing. These programs all used a systematic methodology based upon audience/situation research and rigorous planning. Each of the interventions aimed to promote carefully selected behaviors that would increase the vitamin A intake of at-risk populations.