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Starting with Behavior: A Participatory Process for Selecting Target Behaviors in Environmental Programs

Authors: Elizabeth Mills Booth (Social Change Group)
Strategies: Social Change

This paper describes a process to promote biodiversity conservation developed by the GreenCom project in cooperation with the SUBIR (Sustainable Uses of Biological Resources) project in Ecuador. The intervention defines, in a participatory manner, what specific behaviors need to be achieved to reach environmental goals, and how to best promote these behaviors.

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Starting with Behavior: A Participatory Process for Selecting Target Behaviors in Environmental Programs.pdf (2 mb)

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