Tools & Publications - Starting with Behavior: A Participatory Process for Selecting Target Behaviors in Environmental Programs - AED Center for Global Health Communication and Marketing

Tools & Publications

Strategies

» Advocacy / Policy Change
» Behavior Change Communication
» Commercial & Private Sector Partnerships
» Community Mobilization
» Interpersonal Communication / Counseling
» Social Change
» Social Marketing

Planning and Research

» Analytic & Planning Frameworks
» Formative Research
» Monitoring and Evaluation

» Display all Tools & Publications
» Download Adobe Acrobat Reader

Photo by AED

Starting with Behavior: A Participatory Process for Selecting Target Behaviors in Environmental Programs

Authors: Elizabeth Mills Booth (Social Change Group)
Strategies: Social Change

This paper describes a process to promote biodiversity conservation developed by the GreenCom project in cooperation with the SUBIR (Sustainable Uses of Biological Resources) project in Ecuador. The intervention defines, in a participatory manner, what specific behaviors need to be achieved to reach environmental goals, and how to best promote these behaviors.

Available Downloads

Starting with Behavior: A Participatory Process for Selecting Target Behaviors in Environmental Programs.pdf (2 mb)

[ Back to the top ]