Tools & Publications - Applying the BEHAVE Framework: A Workshop on Strategic Planning for Behavior Change - FHI 360 Center for Global Health Communication and Marketing

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Applying the BEHAVE Framework: A Workshop on Strategic Planning for Behavior Change

Authors: Ann Jimerson, Julia Rosenbaum, Susan Middlestadt, Anton Schneider, John Strand, Peter Mitchell, Carol Schechter, Jim Bender, Jennifer French (Social Change Group)
Tool Type: Training Tool/Curriculum
Topics: Primary Health Care-General
Strategies: Analytic and Planning Frameworks

This is a workshop manual for the BEHAVE framework, a strategic planning tool for managers of programs with major behavior change components. The workshop manual is designed to assist program managers in accurately defining target audiences, required behaviors to solve health problems, determinants of behaviors that should be reduced, and the best behavior change strategies. Data is collected at each step and used for the strategy decision-making process.