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Doer/Non-Doer Tool for Program Planning

Authors: Ann Jimerson, Julia Rosenbaum, Susan Middlestadt, Anton Schneider, John Strand, Peter Mitchell, Carol Schechter, Jim Bender, Jennifer French (Social Change Group)
Strategies: Analytic & Planning Frameworks

This formative research tool (from Session 7 of the Applying the BEHAVE Framework manual) helps program managers to identify the most influential factors in the adoption of a particular behavior, specifically, why "doers" carry out the desired behaviors and why "non-doers" do not. The methodology draws on the premise that in order to change behavior, it is necessary to understand people's motives.

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