Social Mobilization and Behavior Change Communication for Pandemic Influenza Response: Planning Guidance

In June 2009, the World Health Organization officially declared that a global pandemic of type A (H1N1) influenza was under way. One of the critical interventions to limit the transmission of the disease, mitigate its health impact, and contain the social and economic disruption it may cause is to ensure the ongoing provision of effective communication. This document provides an overview of strategic communication as it applies to pandemic influenza in low and middle income countries. The purpose of this document is to provide a framework and guidance to planners for developing country-specific social mobilization and behavior change communication strategies for pandemic influenza. These strategies incorporate communication objectives, participant groups, desired behaviors, types of messages, selection of channels, and approaches to communication planning and implementation in support of country-level efforts for pandemic influenza response.

Available Downloads

Social Mobilization and Behavior Change Communication... (813 kb)

[ Back to the top ]