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Advocating for Change: Raising Awareness for Avian Influenza

Authors: AI.COMM Project
Strategies: Advocacy / Policy Change, Behavior Change Communication

Focusing on avian influenza, this guide provides an overview of the advocacy process and its components – from planning and information gathering to evaluating the success of a project's advocacy efforts – and suggests strategic activities and messages that can be used to reach different audiences. It can be used regardless of the issue, the size of an organization, or the resources available.

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Advocating for Change: Raising Awareness (331 kb)

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