Advocacy / Policy Change Tools & Publications
Advocacy for Financial Stability of Immunization
Authors: Dana Faulkner, Rebecca Fields, Heidi Lasher
Overview of requirement introduced in 2002 that requires Financial Sustainability Plans to be submitted to the Global Alliance for Vaccines and Immunization (GAVI).
Advocating for Change: Raising Awareness for Avian Influenza
Authors: AI.COMM Project
Focusing on avian influenza, this guide provides an overview of the advocacy process and its components – from planning and information gathering to evaluating the success of a project's advocacy efforts – and suggests strategic activities and messages that can be used to reach different audiences. It can be used regardless of the issue, the size of an organization, or the resources available.
ALIVE
Authors: The SARA Project
ALIVE is an advocacy model for saving newborn lives. The model illustrates a process for mobilizing will and resources to reduce neonatal mortality. Through this process, ALIVE helps to create a policy environment supportive of newborn health by stimulating policy dialogues and strategy planning. The model also brings together local champions of child survival and energizes them around a coherent set of goals.
An Introduction to Advocacy: Training Guide
Authors: Ritu Sharma
This training guide introduces the concept of advocacy and provides a framework for developing an advocacy campaign. The guide is designed for a workshop setting, but can also be used as a self-teaching device. Divided into twelve modules, the guide presents general information on advocacy training.
Compassion Campaign GHANA Curriculum for Clergy, Imams and Lay Leaders Facilitator Manual
Authors: Lucia Kramer, Chamberlain Diala
This training guide for Christian and Muslim clergy, imams, and lay leaders was designed to aid in the launching of the second phase of the "Stop AIDS/Love Life" Compassion Campaign. The manual serves as a primary resource for the downstream training of Ghana's religious community members in attitude and behavior change. The purpose of the Compassion Campaign is to encourage a more compassionate response towards people living with HIV/AIDS.
Drawing Attention to Pandemic Influenza through Advocacy
Authors: AI.COMM Project
Focusing on pandemic influenza, this guide provides an overview of the advocacy process and its components – from planning and information gathering to evaluating the success of a project's advocacy efforts – and suggests strategic activities and messages that can be used to reach different audiences. It can be used regardless of the issue, the size of an organization, or the resources available. The guide is intended for use with the Humanitarian Pandemic Preparedness (H2P) Pandemic Influenza Advocacy Packet, a collection of fact sheets and other useful information that will help you to undertake advocacy activities in your country, district, or community.
Humanitarian Pandemic Preparedness (H2P) Initiative Information Sheets
Authors: AI.COMM

Prevention and care during a pandemic influenza are divided into two areas: Non-Pharmaceutical Interventions (NPI) and Pharmaceutical Interventions.The overarching goal of both these interventions is to reduce the opportunities for the spread of the virus and reduce the number of cases. Each page of these information sheets contains a variety of communication, training, and advocacy tools that can be adapted to address their communities’ needs. Also included are counseling cards that health workers and volunteers can use to share information with community members.

Humanitarian Pandemic Preparedness (H2P) Pandemic Influenza Advocacy Packet
Authors: AI.COMM
This packet is a collection of documents that promote pandemic influenza awareness, specifically oriented toward national leaders, district/local governments, and advocacy organizations.  The primary purpose of the materials is to inform advocates on how to engage leaders and partners in preparedness and response. They include fact sheets, role descriptions, information about community approaches and non-pharmaceutical interventions, and communication and Frequently-Asked-Question sections.
Long-term Contributions to Health in a World of Short-term Commitments and Shrinking Funds: Seven Innovations
Authors: Renata Seidel
Creating lasting change is the goal of every development-oriented organization. However, governments and donors offer support in increments of three to five years and prescribe changes within that limited time span. This document highlights just a few examples of efforts by AED to contribute to long-term improvements in health in a world of short-term commitments and shrinking funds. It focuses on seven major innovations designed to significantly change the way we do development. AED's efforts focus on how individuals change, how societies change, and how community solutions can be applied at a scale that will improve the health of large populations.
Mapping Competencies for Development and Social Change: Turning Knowledge, Skills and Attitudes into Action (AED's Social Change Group)
Authors: Maria Etiennette Irigoin, Paula Tarnapol Whitacre, Dana Faulkner, Gloria Coe
This research report presents the findings and tools of the Bellagio Conference on Competencies: Communication for Development and Social Change, held January 28 - February 11, 2002. The report outlines the skill sets needed for competency-based performance, including standardization, assessment, and certification. The importance of effective communication for social change in development is also discussed
PROFILES: A Data Based Approach to Nutrition Advocacy and National Development
Authors: Victor Aguayo, Bart Burkhalter, Serigne Diene, Margaret Parlato, Jay Ross
This report describes PROFILES, a data-based approach to nutrition policy development and advocacy. It is a process designed to demonstrate the contribution that improved nutrition can make to human and economic development and to influence the way policy makers think about public health nutrition issues and the priority they give to investing in nutrition programs. At the heart of this approach is a set of computer models that translate nutrition data and scientific analyses into terms and arguments that make sense to non-experts.
REDUCE
Authors: The SARA Project
REDUCE is an advocacy model for reducing maternal mortality, morbidity, and disability. The process is designed to stimulate policy dialogue and strategic planning on maternal health and safe motherhood. The goal of REDUCE is to mobilize decision makers to take appropriate action to reduce maternal mortality and morbidity.
Understanding and Challenging HIV Stigma: Toolkit for Action
Authors: The CHANGE Project
The toolkit was designed for NGOs, community groups, and HIV educators to raise awareness and promote actions to challenge HIV stigma and discrimination. Based on research in Ethiopia, Tanzania, and Zambia, the toolkit contains more than 125 exercises.
Why Invest in Communication for Immunization: Evidence and Lessons Learned
Authors: Silvio Waisbord, Heidi Larson
This report reviews evidence showing how communication interventions have contributed to immunization programs. It analyzes studies and arguments attesting to the fact that, when adequately funded and carefully planned, communication has a positive impact on immunization levels. Based on this evidence, the report makes a call to relevant stakeholders to increase levels of support for communication activities. It suggests ways in which adequate funding for strategic communication could help immunization programs to tackle a myriad of challenges that immunization programs are currently confronting.


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