Analytic & Planning Frameworks Tools & Publications
Applying the BEHAVE Framework: A Workshop on Strategic Planning for Behavior Change
Authors: Ann Jimerson, Julia Rosenbaum, Susan Middlestadt, Anton Schneider, John Strand, Peter Mitchell, Carol Schechter, Jim Bender, Jennifer French (Social Change Group)
This is a workshop manual for the BEHAVE framework, a strategic planning tool for managers of programs with major behavior change components. The workshop manual is designed to assist program managers in accurately defining target audiences, required behaviors to solve health problems, determinants of behaviors that should be reduced, and the best behavior change strategies. Data is collected at each step and used for the strategy decision-making process.
Crisis Communication Guide
Authors: Dee Bennett, Tula Michaelides, Mark Rasmuson, Silvio Waisbord, and Susan Zimicki
This Guide will help you think through elements essential to communicating about avian influenza if the virus strikes your country or region, or is spreading. Being prepared for this event is the most important thing you can do.
Doer/Non-Doer Tool for Program Planning
Authors: Ann Jimerson, Julia Rosenbaum, Susan Middlestadt, Anton Schneider, John Strand, Peter Mitchell, Carol Schechter, Jim Bender, Jennifer French (Social Change Group)
This formative research tool (from Session 7 of the Applying the BEHAVE Framework manual) helps program managers to identify the most influential factors in the adoption of a particular behavior, specifically, why "doers" carry out the desired behaviors and why "non-doers" do not. The methodology draws on the premise that in order to change behavior, it is necessary to understand people's motives.
The CATALYST Behavior Change Diagnostic Framework
Authors: Susan Middlestadt, Reynaldo Pareja, Orlando Hernandez
This paper on the CATALYST Behavior Change Framework clarifies concepts such as behavior, behavior change, and behavior change strategies, in accordance with the behavior change approach. The proposed Behavior Change Diagnostic Framework tailored to the CATALYST setting is described. The paper applies the diagnostic framework to optimal birth spacing. Finally, this framework is discussed within the context of an overall behavior change approach by describing its specific steps.


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