A Guide to Research on Care-seeking for Childhood Malaria
Authors: Carol Baume
The guide is a manual for researchers who will plan and implement a study on care-seeking for childhood malaria. It provides a care-seeking model and research protocol and offers guidance on implementing the research, adapting the protocol to different settings, planning logistical aspects of the study, conducting data analysis, and writing the research report.
A Tool Box for Building Health Communication Capacity
Authors: Ann Roberts, Reynaldo Pareja, Will Shaw, Barbara Boyd, Elizabeth Booth, Jose Ignacio Mata
The tool box is designed to help managers of health communication programs improve their unit's organization and credibility while simultaneously strengthening staff members' communication skills and confidence in their ability to apply the communication methodology described in the Tool Box. This collection of practical tools includes management ideas, models, concepts, and strategies that have been field-tested under the pressures of real-life and real-time logistical barriers, challenging cultural contexts, human resources issues, and funding problems
Applying the BEHAVE Framework: A Workshop on Strategic Planning for Behavior Change
Authors: Ann Jimerson, Julia Rosenbaum, Susan Middlestadt, Anton Schneider, John Strand, Peter Mitchell, Carol Schechter, Jim Bender, Jennifer French (Social Change Group)
This is a workshop manual for the BEHAVE framework, a strategic planning tool for managers of programs with major behavior change components. The workshop manual is designed to assist program managers in accurately defining target audiences, required behaviors to solve health problems, determinants of behaviors that should be reduced, and the best behavior change strategies. Data is collected at each step and used for the strategy decision-making process.
Behavior Change Perspectives and Communication Guidelines on Six Child Survival Interventions
Authors: Renata Seidel
This document is meant for those who want to incorporate behavior change strategies in their child survival programs, as well as those who already plan and carry out such activities. It focuses on the key practices associated with child health and what we have learned about these in the context of programs in developing countries. It examines the relative importance and various challenges of these practices, with the overall aim of providing insight into how programs can select priorities and plan effective strategies. Chapters are included on six major interventions: Newborn/neonatal health, Childhood Immunization, Control of Acute Respiratory Infections, Control of Diarrheal Disease, Malaria Prevention and Treatment, and Nutrition. Each chapter is followed by a short summary of Audiences and Actions, Key Issues, and How Behavior Change Approaches Can Contribute.
Limited copies of this document are available in hard copy to those in developing countries. Please contact ghcm@aed.org.
Communication for Child Survival
Authors: Mark Rasmuson, Renata Seidel, William Smith
This manual presents a systematic public health communication methodology for child survival programs. The manual provides: a detailed description of public health communication and its role in child survival; a discussion of social marketing, behavior analysis, and anthropology, three disciplines which have significantly influenced public health communication; and methods for assuring the continued application or "institutionalization" of a public health communication strategy.
Crisis Communication Guide
Authors: Dee Bennett, Tula Michaelides, Mark Rasmuson, Silvio Waisbord, and Susan Zimicki
This Guide will help you think through elements essential to communicating about avian influenza if the virus strikes your country or region, or is spreading. Being prepared for this event is the most important thing you can do.
Designing by Dialogue: A Program Planner's Guide to Consultative Research for Improving Young Child Feeding
Authors: Kate Dickin, Marcia Griffiths, Ellen Piwoz
This guide presents program managers with tools for designing, carrying out, and analyzing the results of formative and consultative research. It also explains how to use these tools to design effective programs in infant and young child feeding practices. The approach is based largely on the evidence that community nutrition programs are more effective in changing child feeding practices when program planners consider the voices of families when developing their programs.
Doer/Non-Doer Tool for Program Planning
Authors: Ann Jimerson, Julia Rosenbaum, Susan Middlestadt, Anton Schneider, John Strand, Peter Mitchell, Carol Schechter, Jim Bender, Jennifer French (Social Change Group)
This formative research tool (from Session 7 of the Applying the BEHAVE Framework manual) helps program managers to identify the most influential factors in the adoption of a particular behavior, specifically, why "doers" carry out the desired behaviors and why "non-doers" do not. The methodology draws on the premise that in order to change behavior, it is necessary to understand people's motives.
Going to SCALE: System-wide Collaborative Action for Livelihoods and the Environment
Authors: The GreenCom project (Social Change Group)
This guide presents the SCALE® framework as an effective combination of methodologies and tools that include civil society participation and mobilization, advocacy, social marketing, organizational development, mass communication, education, and conflict resolution. It provides information on how to map context, catalyze collations and partnerships, and create sustainable solutions.
Improving Community Case Management of Childhood Malaria: How Behavioral Research Can Help
Authors: Carol Baume, Patrick Kachur
This guide is for those who make policy and program decisions to improve management of malaria, particularly among children under five. It demonstrates how behavioral research can help develop policies for home management, communicate with the community, improve patient-provider interactions, and set drug policy. It also provides practical information on how this research is done.
Large-Scale Application of Nutrition Behavior Change Approaches: Lessons from West Africa
Authors: Margaret Parlato, Renata Seidel
This report presents case studies of comprehensive, long-term communication interventions that resulted in significant improvements in a broad range of household-based nutrition behaviors in national and regional populations in Mali, Burkina Faso, and Niger. The studies highlight techniques to improve maternal nutrition and infant feeding practices, analysis of the costs of using a behavior change program to prevent malnutrition, and communication strategies to increase the production and consumption of vitamin A-rich foods.
Long-term Contributions to Health in a World of Short-term Commitments and Shrinking Funds: Seven Innovations
Authors: Renata Seidel
Creating lasting change is the goal of every development-oriented organization. However, governments and donors offer support in increments of three to five years and prescribe changes within that limited time span. This document highlights just a few examples of efforts by AED to contribute to long-term improvements in health in a world of short-term commitments and shrinking funds. It focuses on seven major innovations designed to significantly change the way we do development. AED's efforts focus on how individuals change, how societies change, and how community solutions can be applied at a scale that will improve the health of large populations.
The CATALYST Behavior Change Diagnostic Framework
Authors: Susan Middlestadt, Reynaldo Pareja, Orlando Hernandez
This paper on the CATALYST Behavior Change Framework clarifies concepts such as behavior, behavior change, and behavior change strategies, in accordance with the behavior change approach. The proposed Behavior Change Diagnostic Framework tailored to the CATALYST setting is described. The paper applies the diagnostic framework to optimal birth spacing. Finally, this framework is discussed within the context of an overall behavior change approach by describing its specific steps.
The PRISM: Introducing an Analytic Framework for Understanding Performance of Routine Health Information
Authors: Rebecca Fields, Anne LaFond (Social Change Group)
The PRISM (Performance of Routine Health Information Systems in Developing Countries) Framework, a three-point framework, expands the analysis of routine health information systems to include a behavior analysis of health information system users. This paper presents an analytical framework that helps improve managers' understanding of the performance of routine health information systems in developing countries. Used effectively, this framework can also aid in the definition of strategies to address constraints to performance, especially at the district level.
Using Data to Improve Service Delivery: A Self-Evaluation Approach
Authors: Anne LaFond, Eckhard Kleinau, Lonna Shafritz
This user-friendly guide teaches healthcare workers to use data collected at their facilities to solve common problems in service delivery and to improve their response to community needs. The guide is designed for use by doctors, nurses, and midwives in both community health centers and rehabilitated district health centers. Five vital steps to self-evaluation are outlined using the examples of six essential services: prenatal care, assisted delivery, preventative infant visits, vaccinations, family planning, and community participation in health center management.
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