The guide is a manual for researchers who will plan and implement a study on care-seeking for childhood malaria. It provides a care-seeking model and research protocol and offers guidance on implementing the research, adapting the protocol to different settings, planning logistical aspects of the study, conducting data analysis, and writing the research report.

The tool box is designed to help managers of health communication programs improve their unit's organization and credibility while simultaneously strengthening staff members' communication skills and confidence in their ability to apply the communication methodology described in the Tool Box. This collection of practical tools includes management ideas, models, concepts, and strategies that have been field-tested under the pressures of real-life and real-time logistical barriers, challenging cultural contexts, human resources issues, and funding problems

This document provides detailed guidance on organizing a workshop to brief journalists on pandemic influenza.  It includes such information as how to discuss the importance of journalists in the process of preventing and containing the virus, providing an overview of pandemic influenza, and taking observations and lessons learned to determine how to creatively relay information about pandemic influenza.

This is a workshop manual for the BEHAVE framework, a strategic planning tool for managers of programs with major behavior change components. The workshop manual is designed to assist program managers in accurately defining target audiences, required behaviors to solve health problems, determinants of behaviors that should be reduced, and the best behavior change strategies. Data is collected at each step and used for the strategy decision-making process.

This document is meant for those who want to incorporate behavior change strategies in their child survival programs, as well as those who already plan and carry out such activities. It focuses on the key practices associated with child health and what we have learned about these in the context of programs in developing countries. It examines the relative importance and various challenges of these practices, with the overall aim of providing insight into how programs can select priorities and plan effective strategies. Chapters are included on six major interventions: Newborn/neonatal health, Childhood Immunization, Control of Acute Respiratory Infections, Control of Diarrheal Disease, Malaria Prevention and Treatment, and Nutrition. Each chapter is followed by a short summary of Audiences and Actions, Key Issues, and How Behavior Change Approaches Can Contribute.

Limited copies of this document are available in hard copy to those in developing countries. Please contact ghcm@aed.org.

The purpose of this guide is to help local leaders and community organizers bring together the community to help plan for disease outbreaks and other emergencies. This guide uses the lessons from communities that have already dealt with disease outbreaks and also uses other often-used tools to create discussion among community members and effectively garner their insight.

This manual presents a systematic public health communication methodology for child survival programs. The manual provides: a detailed description of public health communication and its role in child survival; a discussion of social marketing, behavior analysis, and anthropology, three disciplines which have significantly influenced public health communication; and methods for assuring the continued application or "institutionalization" of a public health communication strategy.

This Guide will help you think through elements essential to communicating about avian influenza if the virus strikes your country or region, or is spreading. Being prepared for this event is the most important thing you can do.

This guide presents program managers with tools for designing, carrying out, and analyzing the results of formative and consultative research. It also explains how to use these tools to design effective programs in infant and young child feeding practices. The approach is based largely on the evidence that community nutrition programs are more effective in changing child feeding practices when program planners consider the voices of families when developing their programs.

This formative research tool (from Session 7 of the Applying the BEHAVE Framework manual) helps program managers to identify the most influential factors in the adoption of a particular behavior, specifically, why "doers" carry out the desired behaviors and why "non-doers" do not. The methodology draws on the premise that in order to change behavior, it is necessary to understand people's motives.

One of the most important factors in ensuring a successful response to any disaster or emergency is effective and timely communication between responders, decision-makers, and the public, from the national level to the community level. This guide is used for facilitation of emergency communication workshops in which the issue of communications preparedness at the field level (the point closest to the emergency impact) in the event of a major emergency is addressed and an appropriate communications plan in response to the community emergency can be developed.

This guide presents the SCALE® framework as an effective combination of methodologies and tools that include civil society participation and mobilization, advocacy, social marketing, organizational development, mass communication, education, and conflict resolution. It provides information on how to map context, catalyze collations and partnerships, and create sustainable solutions.

This guide is for those who make policy and program decisions to improve management of malaria, particularly among children under five. It demonstrates how behavioral research can help develop policies for home management, communicate with the community, improve patient-provider interactions, and set drug policy. It also provides practical information on how this research is done.

This report presents case studies of comprehensive, long-term communication interventions that resulted in significant improvements in a broad range of household-based nutrition behaviors in national and regional populations in Mali, Burkina Faso, and Niger. The studies highlight techniques to improve maternal nutrition and infant feeding practices, analysis of the costs of using a behavior change program to prevent malnutrition, and communication strategies to increase the production and consumption of vitamin A-rich foods.

Creating lasting change is the goal of every development-oriented organization. However, governments and donors offer support in increments of three to five years and prescribe changes within that limited time span. This document highlights just a few examples of efforts by AED to contribute to long-term improvements in health in a world of short-term commitments and shrinking funds. It focuses on seven major innovations designed to significantly change the way we do development. AED's efforts focus on how individuals change, how societies change, and how community solutions can be applied at a scale that will improve the health of large populations.