A Tool Box for Building Health Communication Capacity
Authors: Ann Roberts, Reynaldo Pareja, Will Shaw, Barbara Boyd, Elizabeth Booth, Jose Ignacio Mata
The tool box is designed to help managers of health communication programs improve their unit's organization and credibility while simultaneously strengthening staff members' communication skills and confidence in their ability to apply the communication methodology described in the Tool Box. This collection of practical tools includes management ideas, models, concepts, and strategies that have been field-tested under the pressures of real-life and real-time logistical barriers, challenging cultural contexts, human resources issues, and funding problems
Avian Influenza Media Orientation Workshop - Training Notes
Authors:
As part of the U.S. Government’s response to avian influenza, the Academy for Educational Development has been tasked by USAID to work with local and international media to orient them to avian influenza - the science and the practice. Following AED’s work with media in several countries, AED developed Avian Influenza: Media Orientation Training Notes. Based on evidence-based information and tested training notes, this document introduces avian influenza to local media to help them cover the story and understand the complexity of the virus and its impact.
Behavior Change Perspectives and Communication Guidelines on Six Child Survival Interventions
Authors: Renata Seidel
This document is meant for those who want to incorporate behavior change strategies in their child survival programs, as well as those who already plan and carry out such activities. It focuses on the key practices associated with child health and what we have learned about these in the context of programs in developing countries. It examines the relative importance and various challenges of these practices, with the overall aim of providing insight into how programs can select priorities and plan effective strategies. Chapters are included on six major interventions: Newborn/neonatal health, Childhood Immunization, Control of Acute Respiratory Infections, Control of Diarrheal Disease, Malaria Prevention and Treatment, and Nutrition. Each chapter is followed by a short summary of Audiences and Actions, Key Issues, and How Behavior Change Approaches Can Contribute.
Limited copies of this document are available in hard copy to those in developing countries. Please contact ghcm@aed.org.
Case Study of the MARAM Community Grantees: Improving the Health of Palestinian Families
Authors: Renata Seidel, Malek Qutteina, Anne Roberts
The MARAM Project (Improving Village and Community Health) was a USAID-funded project operating in the West Bank and Gaza Strip from 2001 to 2005. It included a small-grants program to improve service delivery as well as activities aimed at improving key family health practices. This case study relates the process, lessons, and achievements of community grantees as part of the behavior change communications component of the program. The publication is available in English and Arabic.
Extra Time Youth Peer Education and HIV Prevention Workbook
Authors: Ian Oliver, Kirk Friedrich (Grassroot Soccer Inc.)
Extra Time is a youth peer education workbook that uses the game of soccer and its global stars to convey critical HIV prevention and life skills messages to young people and prompt them to share what they’ve learned with friends and family. Extra Time has been adapted for various sports-based HIV prevention programs and for diverse target audiences in countries across Africa. Currently available in English and French.
Large-Scale Application of Nutrition Behavior Change Approaches: Lessons from West Africa
Authors: Margaret Parlato, Renata Seidel
This report presents case studies of comprehensive, long-term communication interventions that resulted in significant improvements in a broad range of household-based nutrition behaviors in national and regional populations in Mali, Burkina Faso, and Niger. The studies highlight techniques to improve maternal nutrition and infant feeding practices, analysis of the costs of using a behavior change program to prevent malnutrition, and communication strategies to increase the production and consumption of vitamin A-rich foods.
Long-term Contributions to Health in a World of Short-term Commitments and Shrinking Funds: Seven Innovations
Authors: Renata Seidel
Creating lasting change is the goal of every development-oriented organization. However, governments and donors offer support in increments of three to five years and prescribe changes within that limited time span. This document highlights just a few examples of efforts by AED to contribute to long-term improvements in health in a world of short-term commitments and shrinking funds. It focuses on seven major innovations designed to significantly change the way we do development. AED's efforts focus on how individuals change, how societies change, and how community solutions can be applied at a scale that will improve the health of large populations.
The Workplace Guide for Managers: Avian Influenza
Authors:
The Guide may be used to support workplace avian influenza efforts in a broad array of formal workplace settings, including, but not limited to: government agencies and facilities, such as schools, hospitals, and public services; nongovernmental organizations; state-owned or -sponsored enterprises; and joint public–private ventures.
URTNA Radio Guidelines
Authors: Betty Rogers
This document serves as a reference guide for community radio staff on how to perform various radio-related tasks: radio news reports, interviews, documentaries, public service announcements, commentaries, events coverage, dramas, entertainment programs (music, special performances, and readings), announcing styles, writing styles, contracts, payments, and editorializing.
Zandi's Song
Authors: Nuzat Shahzadi
Zandi's Song, is a colorfully illustrated story about a 15-year-old girl who raises chickens to help pay school fees. The 28-page booklet discusses transmission and prevention of avian flu as Zandi becomes empowered to help her village learn more about the disease. Zandi's Song is accompanied by a 12- page teacher's guide that contains a step-by-step approach to helping children take action in their community. The set also includes a fact sheet, posters and bookmarks on ways to protect against avian flu.
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