Community Mobilization Tools & Publications
Behavior Change Communication for Improved Infant Feeding: Training of Trainers for Negotiating Sustainable Behavior Change
Authors: The LINKAGES Project
This course is designed to train community health workers in behavior change communication skills to improve infant feeding, and to train the trainers of these community health workers. The training takes a practical approach to problem solving related to infant feeding.
Best Practices and Lessons Learned for Community Nutrition Programs in Africa
Authors: Kinday Ndure, Maty Sy, Micheline Ntiru
This is a reference document for planners, implementers, and managers of community nutrition programs. Designed to improve the efficacy and sustainability of community nutrition programs, this document presents optimal practices and lessons learned from programmatic experiences in West Africa. In addition, it provides pertinent tools to be used in the various phases of planning and implementation of sustainable nutrition programs.
Bringing the Community Together to Plan for Disease Outbreaks and Other Emergencies. A Step-by-Step Guide for Community Leaders
Authors: AI.COMM
The purpose of this guide is to help local leaders and community organizers bring together the community to help plan for disease outbreaks and other emergencies. This guide uses the lessons from communities that have already dealt with disease outbreaks and also uses other often-used tools to create discussion among community members and effectively garner their insight.
Communication Building Blocks for Community-based Programs
Authors: Peter Gottert
One of the most important lessons we have learned from our experience on community-based behavior change programs is usefulness of communication building blocks or cornerstones. Five such tools, developed by AED BCC teams in Madagascar and Ethiopia, have served as special impact boosters for community volunteers and health professionals.
Community Surveillance Kit
Authors: The CHANGE Project (Social Change Group)
The Community Surveillance Kit serves as a resource for countries aiming to improve detection, reporting, and follow-up of cases of acute flaccid paralysis (AFP), a necessary step in the fight to eradicate polio. The Kit is designed for use by non-governmental organizations and other groups, such as the US Peace Corps, in partnership with Ministries of Health at the national, provincial, and district levels. The Kit includes an adaptation guide, a training guide, a training of trainers guide, a coordinator's manual, and a volunteers manual.
Community-Based Approaches to Child Health: BASICS Experience to Date
Authors: Naheed Bashir, Nancy Keith, Mark Rasmuson
The BASICS Project developed this framework for community-based approaches to child health based on analysis of its programs in Madagascar, Nigeria, Zambia, Honduras, Ethiopia, Bolivia, Bangladesh, and India. The framework includes coordination and partnerships at national, district, and community levels among ministries of health and other relevant ministries, NGOs/PVOs, donors, private/commercial sector, and media.
Emphasis Behaviors in Maternal and Child Health: Focusing on Caretaker Behaviors to Develop Maternal and Child Health Programs in Communities
Authors: John Murray, Gabriella Newes Adeyi, Judith Graeff, Rebecca Fields, Mark Rasmuson, Rene Salgado, Tina Sanghvi
This report presents 16 emphasis behaviors that, if practiced by caretakers, could improve maternal and child health in communities. Criteria for identifying the emphasis behaviors included impact on multiple disease areas, demonstrated relationship with mortality and morbidity, impact on the most important public health problems in developing countries, measurability, feasibility, and cost effectiveness.
Empowering Communities: Participatory Techniques For Community-Based Program Development . Volume 1: Trainer's Manual and Volume II: Participant's Handbook
Authors: Berengere de Negri, Elizabeth Thomas, Aloys Ilinigumugabo
This training curriculum focuses on participatory learning and action (PLA) techniques for community-based programs. The curriculum uses experiential learning methods to teach the participatory program development approach; attitudes, behaviors, and skills necessary to be a successful PLA facilitator; and specific techniques that can be used.
Extra Time Youth Peer Education and HIV Prevention Workbook
Authors: Ian Oliver, Kirk Friedrich (Grassroot Soccer Inc.)

Extra Time is a youth peer education workbook that uses the game of soccer and its global stars to convey critical HIV prevention and life skills messages to young people and prompt them to share what they’ve learned with friends and family. Extra Time has been adapted for various sports-based HIV prevention programs and for diverse target audiences in countries across Africa. Currently available in English and French.

Healthy Futures: Reducing Barriers to Primary School Completion for Kenyan Girls
Authors: Elizabeth Thomas
In response to a need for increased cross-sectoral programming in the population field, AED -- through the Johns Hopkins University Center for Communication Programs (JHU/CCP) Population Communication Services Project -- created Healthy Futures. This project used a participatory approach to mobilize Kenyan communities around the issue of primary school dropout among girls. This approach led to the creation of school based girls' clubs that provided reproductive health information and guidance to girls. The project also developed a comic book promoting girls' education, integrated girls' education into national song contests and recruited adult role models to promote the benefits of girls' education among parents in the project communities.
Humanitarian Pandemic Preparedness (H2P) Initiative Information Sheets
Authors: AI.COMM

Prevention and care during a pandemic influenza are divided into two areas: Non-Pharmaceutical Interventions (NPI) and Pharmaceutical Interventions.The overarching goal of both these interventions is to reduce the opportunities for the spread of the virus and reduce the number of cases. Each page of these information sheets contains a variety of communication, training, and advocacy tools that can be adapted to address their communities’ needs. Also included are counseling cards that health workers and volunteers can use to share information with community members.

Pandemic Influenza: What People Should Know (Flip Chart)
Authors: AI.COMM
This flip chart is a tool for health workers and community leaders to use to convey key information on influenza prevention and care. It includes information on flu symptoms, key practices to reduce transmission, and care for flu in the home.
Social Mobilization and Behavior Change Communication for Pandemic Influenza Response: Planning Guidance
Authors: AI.COMM Project and UNICEF
In June 2009, the World Health Organization officially declared that a global pandemic of type A (H1N1) influenza was under way. One of the critical interventions to limit the transmission of the disease, mitigate its health impact, and contain the social and economic disruption it may cause is to ensure the ongoing provision of effective communication. This document provides an overview of strategic communication as it applies to pandemic influenza in low and middle income countries. The purpose of this document is to provide a framework and guidance to planners for developing country-specific social mobilization and behavior change communication strategies for pandemic influenza. These strategies incorporate communication objectives, participant groups, desired behaviors, types of messages, selection of channels, and approaches to communication planning and implementation in support of country-level efforts for pandemic influenza response.
Streamlining Community-Based Programs
Authors: Peter Gottert
This document outlines six guiding principles of an approach to streamlining community based programs.
The Champion Community Initiative: Origins, Principles and Potential
Authors: Renata Seidel

The Champion Community Initiative grew from an idea piloted in Madagascar in the mid-1990s into a systematic approach to achieving development goals. It was developed by AED and has been applied in various countries to diverse health, environment, and education challenges. The approach involves program planners and communities in working together to select specific goals and supportive activities to be carried out in a defined frame of time (usually 6-9 months). Communities monitor their own progress towards achieving the goals. This document describes the basic principles of the Champion Community Initiative, different variations of the approach carried out in Madagascar, Ethiopia, and Jordan, and results achieved.

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