Going to SCALE: System-wide Collaborative Action for Livelihoods and the Environment
Authors: The GreenCom project (Social Change Group)
This guide presents the SCALE® framework as an effective combination of methodologies and tools that include civil society participation and mobilization, advocacy, social marketing, organizational development, mass communication, education, and conflict resolution. It provides information on how to map context, catalyze collations and partnerships, and create sustainable solutions.
Long-term Contributions to Health in a World of Short-term Commitments and Shrinking Funds: Seven Innovations
Authors: Renata Seidel
Creating lasting change is the goal of every development-oriented organization. However, governments and donors offer support in increments of three to five years and prescribe changes within that limited time span. This document highlights just a few examples of efforts by AED to contribute to long-term improvements in health in a world of short-term commitments and shrinking funds. It focuses on seven major innovations designed to significantly change the way we do development. AED's efforts focus on how individuals change, how societies change, and how community solutions can be applied at a scale that will improve the health of large populations.
Pandemic Influenza Take-Home Materials
Authors: AI.COMM
These two pamphlets are distributed to families in pandemic-afflicted areas. They contain essential information regarding home care of flu-afflicted household members, utilizing specific and clear messages that individuals can easily recall, and in which circumstances an individual should seek care at a health facility, stressing the specific symptoms that dictate one type of action or another.
Starting with Behavior: A Participatory Process for Selecting Target Behaviors in Environmental Programs
Authors: Elizabeth Mills Booth (Social Change Group)
This paper describes a process to promote biodiversity conservation developed by the GreenCom project in cooperation with the SUBIR (Sustainable Uses of Biological Resources) project in Ecuador. The intervention defines, in a participatory manner, what specific behaviors need to be achieved to reach environmental goals, and how to best promote these behaviors.
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