Avian Influenza Media Orientation Workshop - Training Notes
Authors:
As part of the U.S. Government’s response to avian influenza, the Academy for Educational Development has been tasked by USAID to work with local and international media to orient them to avian influenza - the science and the practice. Following AED’s work with media in several countries, AED developed Avian Influenza: Media Orientation Training Notes. Based on evidence-based information and tested training notes, this document introduces avian influenza to local media to help them cover the story and understand the complexity of the virus and its impact.
Communication for Child Survival
Authors: Mark Rasmuson, Renata Seidel, William Smith
This manual presents a systematic public health communication methodology for child survival programs. The manual provides: a detailed description of public health communication and its role in child survival; a discussion of social marketing, behavior analysis, and anthropology, three disciplines which have significantly influenced public health communication; and methods for assuring the continued application or "institutionalization" of a public health communication strategy.
Extra Time Youth Peer Education and HIV Prevention Workbook
Authors: Ian Oliver, Kirk Friedrich (Grassroot Soccer Inc.)
Extra Time is a youth peer education workbook that uses the game of soccer and its global stars to convey critical HIV prevention and life skills messages to young people and prompt them to share what they’ve learned with friends and family. Extra Time has been adapted for various sports-based HIV prevention programs and for diverse target audiences in countries across Africa. Currently available in English and French.
Packaged Foods for Complementary Feeding: Marketing Challenges and Opportunities
Authors: Robert Porter, Lonna Shafritz
This paper examines strategies for using packaged complementary foods to improve the nutritional well being of young children in developing countries. It addresses questions of when donor and government agencies should consider support for the development and marketing of a packaged complementary food; what approaches and models they should follow in developing a packaged food project; and the relative strengths and weaknesses of different products and different marketing approaches.
Social Marketing Lite
Authors: William Smith
This collection of articles on issues, themes, and case studies of social marketing details how "thinking like a marketer" can be of use to social change programs. The collection includes specific examples on HIV/AIDS and education sector reform.
Strategies for Promoting Vitamin A: Production, Consumption & Supplementation - Four Case Studies
Authors: Margaret Parlato, Peter Gottert, Jose Rafael Hernandez, Lonna B. Shafritz, Thomas K. Reis, Renata E. Seidel, Sartono, Sudaryono, Anne Palmer, Will Shaw, Cynthia Green
The four case studies included in this publication illustrate how communication programs can be designed to improve vitamin A status in different contexts by applying the principles of behavioral science and social marketing. These programs all used a systematic methodology based upon audience/situation research and rigorous planning. Each of the interventions aimed to promote carefully selected behaviors that would increase the vitamin A intake of at-risk populations.
The Workplace Guide for Managers: Avian Influenza
Authors:
The Guide may be used to support workplace avian influenza efforts in a broad array of formal workplace settings, including, but not limited to: government agencies and facilities, such as schools, hospitals, and public services; nongovernmental organizations; state-owned or -sponsored enterprises; and joint public–private ventures.
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