News and Updates

Avian Influenza/Behavior Change Communications (AI/BCC)
Posted on October 23, 2005
On September 30, 2005, The FHI 360 Center for Global Health Communication and Marketing was awarded a new contract by USAID to help combat the threat of a global flu pandemic. The new project -- Avian Influenza/ Behavior Change Communications (AI/BCC) -- is part of the U.S. Government's emergency response to avian influenza and will support the development and rapid launch of a 12-month communication campaign in three Southeast Asian countries -- Vietnam, Cambodia, and Laos. The campaign will target key audiences in the 3 countries -- including poultry farmers, consumers, and health workers--with messages on risk behaviors for contracting AI, simple measures to prevent it, and how to recognize and manage cases of AI in animals or humans.

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