As part of the AI.COMM project, AED staff have been responding to avian flu outbreaks with communications assistance in countries including Ghana, Togo and Nigeria. Following a recent outbreak in Togo, AED was asked to help educate and prepare Togolese journalists for accurately reporting on the virus and outbreak situations. A half-day media briefing with leading Togolese journalists was followed up with a more intensive, three-day media orientation workshop for 30 print, TV and radio journalists. The workshop, which included hands-on visits to a rural poultry farm and an urban poultry market, was intended to
improve information on AI as conveyed by the media; to increase the amount of accurate reporting on avian influenza (AI), and to contribute to the adoption of positive, AI-preventive behaviors by the general population. The workshop used a media training guide developed by AED, which can be found at www.avianflu.aed.org.